Illegal logging has depleting the Phnom Kulen National Park in Siem Reap, Cambodia and a unique solution was required to help solve the problem. In 2010, Ben Hayes and his organisation began implementing one. The Banteay Srey Butterfly Centre (BBC) opened 25km from Siem Reap, a small city which acts as a jump-off point for the millions of annual visitors who visit the region to see the nearby Angkorian temples. The centre’s butterflies have become huge attraction and proceeds generated by visitor numbers is used to provide training and equipment in butterfly farming to Kulen’s farmers. The centre then buys the pupae the farmers produce for use in its displays. With butterfly farmers receiving an above average income the program provides a much needed incentive for Kulen locals to protect the surrounding National Park.